Please choose your territory and language
USA, English

We're searching for active cyclists in the US who are passionate about BMC and Stromer bikes, and would like to help spread the word on our lifestyle, culture, and of course, our bikes.

It doesn't matter if you're a competitive triathlete or a daily commuter, we believe all our bikes bring an unrivaled feeling of freedom, and with that freedom comes passion. It's that passion for cycling and passion for sharing we're looking for.

If, through riding one of our bikes, you've experienced feelings of immense freedom and passion, and you want to share it with the world, then you're well on your way. Other ideal qualities would include:

  • Active with your local shop and group rides
  • Highly visible in the local cycling community
  • Active and knowledgeable on social media,
       with a good following
  • Passionate about the BMC and Stromer
       brands
  • Knowledgeable and informed about all
       aspects of cycling culture
  • Strong ability to organize people and events
  • Technical understanding of our products

As an Ambassador, you'll be part of BMC and Stromer. We think this is a cool opportunity, and we want to make sure you're well equipped.

Here's a few of the perks to expect:

  • Exclusive Ambassador kit
  • BMC or Stromer casual clothing
  • Preferred pricing on bikes and gear
  • You could appear in regional ad campaigns
       and in-store displays
  • You may be invited to attend exclusive
       BMC Experiences
  • Get insider knowledge on BMC projects

As an Ambassador you'll be responsible for spreading the word about BMC and Stromer. You'll be expected to:

  • Attend BMC and Stromer retailer events
      (Demo Days, Group Rides, BMC Nights, etc)
  • Create ride inspired content (photos, videos,
       ride reports, trip guides)
  • Actively participate in social media
       (Facebook, Twitter, Instagram, blogs)
  • Have a technical understanding of BMC or
       Stromer bikes
  • Maintain an active role in your local cycling
       community
  • Communicate with the Ambassador
       network to share experiences, stories,
       and passion for BMC

For those applicants who have a unique story, a special passion for BMC or Stromer, and truly stand out from the pack, we have reserved an extra perk.

A limited number of Ambassadors will be given a BMC or Stromer bicycle to ride for the duration of their participation in the Ambassador program.

Bear this in mind when making your application, and good luck!