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BMC Racing Cup: Olympic rematch in Muttenz and extension of the BMC main sponsorship contract

23. August 2012

Next Sunday, there's a real Olympic rematch set for the BMC Racing Cup at the Schänzli in Muttenz/Basel. Silver medallist Nino Schurter, bronze medallist Marco Aurelio Fontana, as well as other athletes who went home empty-handed from London such as Julien Absalon and Florian Vogel, will fight for the title.
The women's competition is very well represented with London silver medallist Sabine Spitz, multiple World Champion and Athens Olympic champion Gunn-Rita Dahle, local athlete Katrin Leumann, as well as Esther Süess and Irina Kalentieva.
As well as the BMC Racing Cup, the Basel Bike Festival also has other attractions worth seeing to inspire any bike fan.
BMC Switzerland remains main sponsor of the BMC Racing Cup until 2015
Two weeks after the BMC MTB Racing Team announced the signing of multiple Olympic champion and World Champion Julien Absalon, BMC Switzerland has announced a further three-year contract as the main sponsor of the BMC Racing Cup. Their collaboration with organiser Andi Seeli is therefore settled until 2015.
‘The BMC Racing Cup is an ideal platform for our brands to get in front of Swiss and international audiences and athletes. We already had an excellent response to our sponsorship and our presence at the Cup in the first year. We are therefore very excited about furthering our collaboration,' said Steven Jonckheere, sports marketing manager at BMC Switzerland. ‘Competitors in the various BMC Racing Cup races are still world class,' added Thomas Binggeli, CEO and co-owner of BMC Switzerland. ‘A well-organised top series like this is unique and fits perfectly with our image. Our long-term commitment to the BMC Racing Cup also emphasises how important youth development and recreational sport are to us. This is where the World and Olympic champions of the future begin!'
The organiser of the Racing Cup, Andi Seeli, was also very happy about the extension of the main sponsorship contract with BMC: ‘I am extremely pleased with the development of the BMC Racing Cup and with the contract extension with BMC for the next 3 years. It means we can maintain the continuity and quality of the Cup and even expand it.'
About BMC Switzerland
The BMC Group consists of three brands: Bergamont, Stromer and BMC. We share the same passion for bikes as we do for sport and industry. We aim to please with our bikes, as your experience is our success, whether you need a time trial bike or kids' bike, an ebike or a downhill machine. That's what makes BMC Switzerland.
For more information, please contact:
Steven Jonckheere, Sports Marketing Manager BMC Switzerland
Tel. + 41 79 306 60 45; Email:
AS Pro Sport GmbH, Andi Seeli, Stationsstrasse 57, 8606 Nänikon, Switzerland
Tel. + 41 79 666 53 42; Email: