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The BMC Racing Team will continue under sponsor BMC through the 2016 season. (©BMC/Tim de Waele.)
The BMC Racing Team will continue under sponsor BMC through the 2016 season. (©BMC/Tim de Waele.)

BMC Racing Team Will Continue Through 2016

20. aprile 2012

BMC Switzerland announced Friday it will continue its sponsorship of the BMC Racing Team through the 2016 season.

 



Terrific Partnership
BMC Racing Team President/General Manager Jim Ochowicz said the extension will allow the U.S.-registered ProTeam to continue its development and vision. "We are fortunate to have a partner like BMC Switzerland, which permits us to participate at the highest level of the sport," Ochowicz said. "We have enjoyed a terrific partnership and plan to continue to provide BMC Switzerland with a viable outlet to test and showcase its bicycles in all of the world's greatest races."

Perfect Match
Founded in 2006, the BMC Racing Team has experienced a rise from a pro continental squad in 2010 to one of the top 10 teams in the world featuring defending Tour de France champion Cadel Evans. BMC Owner Andy Rihs said the partnership between BMC Switzerland and the BMC Racing Team is a perfect match. "Our best marketing strategy is to have the best cycling team in the world," Rihs said. "I always say we are not doing it out of fun. But we have a lot of fun doing it. It's mandatory to be that if you want to be a big, growing brand in the cycling world."

Positive Image For BMC
Thomas Binggeli, chief executive officer of BMC Switzerland, said the mission of the company's sponsorship includes several objectives. "We want to have a positive image transfer from the success of the BMC Racing Team to the bicycle brand BMC," Binggeli said. "We also want to grow awareness of the BMC brand so it's known worldwide as a Swiss bicycle manufacturing company. And we want to profit from the knowledge and experience from the world's best athletes to build the best bicycle of the world."