Engineering for Excitement
BMC stands for Bicycle Manufacturing Company.
We do “excitement research” at the Bicycle Manufacturing Company. We don’t believe in all that conventional stuff. We take a different approach. Not just to be different but to do the right thing. The right thing so that the people who ride our bikes have the perfect ride experience – and the most fun. Downtown, at the races or out on the trails.
BMC Researches Excitement
At BMC, research and development also means constantly questioning everything. It’s an essential part of the BMC philosophy. Think outside the box, and you won’t get boxed in. How can we combine design and function to achieve originality? Why not develop a pure racing bike with the comfort factor? Why not produce high-end bikes in Switzerland? Questioning also means testing your results according to the highest standards: our bikes are subjected to the toughest tests so that afterwards we can continue to work on the detail based on feedback from riders such as Cadel Evans, the 2009 Road World Champion, and Roger Rinderknecht, one of the best fourcross racers in the world. And all that with Swiss thoroughness and precision.
BMC is Swiss Precision
BMC thinks global and acts Swiss. At its site in Grenchen, to be precise, the home of Swiss watches that are the embodiment of Swiss precision. This precision and attention to detail is also reflected in our bikes.
BMC is Style
We build and develop bikes. And not just any bikes. BMC builds unique bikes. You could even say that you’d still be able to recognize a BMC even if you took away the colors and the name from the frame. The design of the BMC has a language all of its own. Light years away from the interchangeability of today’s market.
BMC Bikes – Daily
We are based in the Swiss Jura mountains. At BMC there isn’t a single person who hasn’t chased down trails or soared over passes, who either covers triathlon distances or ridden pump tracks. We know what we are talking about. We live it.
BMC is for Lovers
For people who love it when things work. When you can run a magnifying glass over it and discover the attention to detail. For those of an aesthetic bent who love good design. For individualists who are addicted to perfection. Like us.