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Louis Erard launches a BMC limited edition

6. May 2011

Swiss engineering, design of details and transforming precision: these are the attributes that unite the Swiss watchmaker Louis Erard and the high-end bicycle manufacturer BMC. This cooperation now results in a unique special edition of a mechanical, sporty chronograph. The watch will be available in a numbered special edition limited to 200
pieces as of June 11, 2011 – just in time for the start of the Tour de Suisse in Switzerland.

Press release (PDF, 31 Kb)