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Rich Hincapie (left) works closely with the BMC Racing Team throughout the season to gather feedback about the team's clothing. (BMC Racing Team photo.)
Rich Hincapie (left) works closely with the BMC Racing Team throughout the season to gather feedback about the team's clothing. (BMC Racing Team photo.)

Sponsor Profile: Hincapie Sportswear

11. November 2010

Santa Rosa, California

Whether it was helping the BMC Racing Team stay warm and dry during the Ardennes Classics or keeping riders cool in searing temperatures at the Tour de France, Hincapie Sportswear delivered premium performance for the team throughout 2010.

Perfect Partnership

From four different types of jerseys, to a full array of protective outer wear and base layers, to the Pro Pack backpacks carrying all that clothing, the contributions Hincapie Sportswear made were always readily apparent. The partnership between Hincapie Sportswear and the BMC Racing Team was a natural one, said Rich Hincapie, older brother of George Hincapie and owner of the Greenville, S.C.-based clothing company. "We see good parallels between the two brands," Rich Hincapie said. "They are both high-end, they are both growing and they both want to enhance their image. There is certainly a lot of excitement around clothing tested by George and the team."

The Velocity Collection
Hincapie Sportswear's Velocity collection is one of the hallmarks of the brand. Race ready and fit for the pros, its fabrics are specially designed to eliminate drag and friction. All are form fitting, breathable, and deliver maximum comfort without constriction. Hincapie Sportswear also offers a full line of premium custom cycling jerseys, shorts and triathlon apparel for race teams, charity rides and bicycle clubs around the world. For more information, go to www.hincapie.com.